Monday, December 2, 2013

SmartGuy.com CEO Jordan Wexler at it again with FindingFood.com

After founding online lead generation giants Information Now, MortgageLeads.com and RealEstateLeads.com, and more recently SmartGuy.com, which now manages over 700 city business networks worldwide, online innovator Jordan Wexler is at it again...this time helping consumers find, share and enjoy great food and recipes with www.FindingFood.com.

"Current food searching sites just don't get it...no restaurant offers the best of everything they cook. They usually have a few signature dishes which helped them gain popularity. The problem is if somebody rates a restaurant as great because they had a particularly great chicken dish, but someone else orders their pasta, fish or meat, it might be awful! You see, we need to find food based on the meal itself  - not just based on the restaurant."

Just as Pandora has increased the enjoyment of music by increasing the efficiency of sound selection, so to is Wexler aiming at increasing the enjoyment of dining and cooking by increasing the efficiency of food selection.

"The economy has changed and people expect more for their money, whether they are going out to eat or buying ingredients to cook at home. They don't just want a meal...they want a memory - and who better than their actual friends for recommendations."

Consumers will be able to access FindingFood.com via computer or Smart Phone using easy and fun apps. The devices will first locate their position and then display a map of their area along with photos and reviews of meals their neighbors have enjoyed. The consumer can fine tune their search by selecting only meals recommended by their friends, those with the highest rankings, select food categories, and more. They can also join food groups and will be able to communicate, share recipes, create profiles  and connect with each other based on common interests (i.e. gluten free, vegetarian, meat lovers, etc.).

"Have you ever tried actual Ackee and Saltfish from Jamaica?  Coo-Coo and flying fish from Barbados? Real Bulgogi from Korea? Kibbeh from Lebanon/Syria? Goulash from Hungary? Wiener Schnitzel from Austria? Pot-au-Feu from France? Roast Beef or Yorkshire Pudding from England? Authentic Irish Stew with a recipe from Ireland?

Well, FindingFood.com will either find you recommended restaurants near you that serve them, or help connect you with people in those international destinations who will happily provide you the actual recipes and step-by-step instructions to recreate them. The fact that most people cannot afford to fly all over the place to enjoy these meals doesn't mean we can't bring these dishes to them - thanks to FindingFood.com and the worldwide web."

It is a safe bet that Wexler will  quickly revolutionize the food industry with FindingFood.com as he has done with his previous companies, but on the way out, I had to ask him what he saw in the future for his new company? He responded with a smile,

"I am sure your aware companies are always trying to automate their processes as much as possible - take Google and others for instance with their "self driving cars". Wouldn't it be great if the more you used www.FindingFood.com, the more it learned from your profile and favored selections, monitored food ratings from your friends and other members, and then automatically offered recomendations via a smart algorythm that would virtually guarantee an excellent meal or recipe to prepare at home...now that would be something...wouldn't it?"

You can be one of the first to use FindingFood.com by joining their pre-launch Facebook group here:
https://www.facebook.com/groups/FindingFood/










1 comment:

  1. Oh my gosh this is amazing! I love to go out to eat and I love to cook. Jordan you are going to change the world.

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